“Online” TV
Recently, there is a research about watching television behavior in America. This research result become a warning for company that produce television. This research show 38 percent consumer now prefer watch television show / television broadcasting online by internet. 36 percent between it use cell phone as entertaintment hardware, and 45 percent make online content, music, video, and privat sites or blog for other people. This is result from survey did by Deloitte and Touche. This online research involt 2.081 American citizen that did on October, 25-31 2007. This survey revealed there is increasing in American citizen behavior watching television. Eight ( 8 ) month before, only 24 percent consumer use cell phone as entertaintment hardware. This mean there is increasing about 50 percent. About 62 percent “millennial” ( consumer with age 13-24 years old ) use cell phone as entertaintment hardware, its up 46 percent from the earlier survey on February, 23 until March, 06 2007. And the “Generation X” which is consumer with age 25 – 41 years old, it’s up 47 percent. About 20 percent consumer said, they watch video on cell phone every day or almost every day
About 54 percent consumer said that they make their own entertaintment content, like photo editing, video or music, 45 percent between it make content for other people, and 32 percent between it show it in their own media ( blog ). Ken August the chairman of Deloitte and Touce said “ for publisher, don’t make decision just for have advertise on TV or internet if you want every one on this planet to see it, you have to use multiplatform strategy”. That survey revealed, 54 percent consumer said their socialize trought social networking, chat rooms, or messages board on the internet. Most of them said have online advertise on internet is second best choice that can beat advertise on magazine.
